Website Development
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A lot goes on behind the scenes when designing and developing a great web site. With all the new HTML conversion programs out there, we thought it would be helpful to talk a bit about what we do, and what you pay for, above and beyond taking your text and coding it into HTML. Architecture/Content Development Deciding what information to present and how to organize the information to best meet your visitor's needs is the actual brain work behind how the site will work and what will make your business successful on the Internet. A quality design with pertinent content provides smooth navigation, an interesting experience for the visitor, and room for future growth. Page Layout Design The look and feel of all pages subsequent to the home page is just as important as the home page. The careful coordination of graphics and type styles will tie all areas of the site together for a professional, smooth presentation. Content Management Perhaps one of the more important aspects of the project is deciding what to say and where and how to say it. Unlike other aspects of production where you can let out your breath and say "I'm done," content management never stops. You must continuously appeal to your audience with fresh and interesting information. Done properly, your web site will be easily updated, keeping the content new and your visitors interested. Conversion Tracking One of our specialties that you'll find at only a few internet marketing companies is conversion tracking. When you partner with Carolina iMarketing you get reports that detail how your "buyers" get to your website and what "keyword/phrase" they type in. You'll get consultation on what marketing areas to focus in. You'll get solid numbers that will show you what works... and what doesn't. There is no more guessing. We'll be able to tell you the percentage of visitors that buy/request information from Google. We can tell you the exact conversion percentage from exact keyword/phrases. Copywriting and Proofreading Utilizing professional editors and copywriters to create and streamline your online content helps make your presentation professional and easy to read in this media. Typically, companies use their in-house talent, but Carolina iMarketing offers quality copywriting and editing services if you do not have adequate resources. Page and Graphic Layout Presenting a layout on the web presents particular challenges, but it is very similar to the production of a printed catalog or brochure, where the graphic elements, images, and text are placed for the most effective artistic presentation. Graphic Production Taking existing artwork, photography, animation, and video and optimizing it for online publishing.
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