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At Carolina iMarketing, we believe one of the most effective ways of offering the highest quality work in the Search Engine Optimization industry is to keep current with the latest technological developments. Carolina iMarketing keeps abreast of current trends in order to remain one step ahead of the competition. We learn from developing industry trends and assess how they can help our customers. If they meet our highly critical criteria, only then will we modify our techniques to include them in our approach to search engine optimization.
Our search engine optimization team uses only ethical SEO practices that will avoid blacklisting of your website. We have a well-defined process that uses best practices in SEO and makes it work synergistically with your traditional marketing plan. This process ensures not only high traffic to your website but also higher conversions to sales. Using only the highest ethical standards in the industry, our Search Engine Optimization process is streamlined to give you the quickest and most positive results possible.  Carolina iMarketing's Search Engine Optimization Process Is Comprised Of 8 Major Phases:
Phase 1 - Pre SEO Analysis
You can’t know how far you’ve come unless you know where you started. Before beginning SEO work, we measure how your website is currently performing. This phase helps us to understand strength and weaknesses of your site. We use do the following to analyze your current optimization. - Search Engine Ranking - We run a report and then analyze your website position and placement of the major search engines for your selected keywords.
- Indexed Pages - We run a report to gain understanding how many pages of your website are included in each of the major search engines.
- Link Popularity - We run a report to see how many incoming links you have to your website.
- Page Analysis - We find the most important pages of your website that should be targeted for SEO.
Phase 2 - Keyword Research and Analysis
Keyword analysis and the development of a keyword strategy is the critical first step in Search Engine Optimization. The outcome of this phase is an identification of the words and phrases that are most relevant to your audience when they are actively searching. Keyword research is undertaken to uncover hidden opportunities and weaknesses, as well as sources for competitive advantage. We consult you first, research the keywords you've suggested and choose the most appropriate and effective marketing keywords. Customer insight is both a valuable input and outcome of the keyword strategy phase. Then our SEO experts identify and finalized a set of target keyword and phrases for your website's Search Engine Optimization.
Phase 3 - Benchmarking and Analysis of Competitor Websites
We perform extensive benchmarking when doing our initial analysis of your website. We check out your top 3 competitors and compare the keywords and phrases of those sites and the elements that are placing them into the top of the search engine rankings. The values of those websites will be compared in-depth to your site and we will find the positive changes that can be made to help your site get greater exposure without any compromise to your website’s individuality.
Phase 4 – Architecture and Content Optimization
After analyzing competitor websites, our team begins reworking your websites page templates, HTML Code and internal linking structure. - Optimizing the content to include more search phrases, thereby increasing the relevancy of web searches.
- Improving the HTML Code structure of page to ensure the most efficient spidering of your website by the search engines.
- Improving the websites internal linking structure.
- Ensuring that the website is search engine friendly by removing the Spam like factors.
Your website will become extremely search engine friendly and ensure the complete spidering of your entire website instead of a few select pages.
Phase 5 – Submission to Directories and Search Engines
To jump-start the process of getting your site listed, we will submit your website to numerous free and paid directories. If your site is new and not included in search engines, we submit your website manually to all major search engines and provide a submission reports.
Phase 6 - Link Building
After completion of content optimization, we begin building One-Way incoming links to your website. One-Way incoming links are one of the most critical factors that guide your ranking. We send monthly reports containing specific link information relative to your website.
Phase 7 – Ongoing Reporting
We will keep a close eye on the targeted website keywords and phrases that have been selected. A report will be generated on a monthly basis so you can clearly see the trends of which keywords / phrases are working the best for your website. Because the search engines change algorithms in the way they rank websites, we stay on top of impending changes and alert you of any updates that need to be made to keep you ahead of your competition.
Phase 8 - Maintenance and Continuous Improvement
We believe that SEO is not a one-off activity. It requires continuous improvement and refinement because of the search engines dynamic algorithmic environment.
Our post SEO maintenance involves - Link building
- Monitoring ranking and make improvements based on the results ranking results.
- Reviewing optimization work and updating if required.
- Monitoring new phrases that are related to your products/offerings
- Resubmitting your site to directories and search engines
Let the processes developed by Carolina iMarkeitng get your website as high ranked as possible in the search engines and directories and then let our expertise in this industry keep you there. |
